How Wall Graphics & Murals Can Transform Your Business Space

Good marketing and branding involve ingraining your brand identity into every little part of your business. In 2025, branding goes beyond a logo and a slogan; it’s in your social media captions, ad design, interactions with customers, and interior design. Interior branding encompasses everything in your business’s physical location. Whether that’s an office for your employees and clients, a retail store for your customers, or anything in between, incorporating your branding throughout your workplace creates an authentic, interactive, and inspiring experience for your staff and customers!

In previous blogs, we’ve discussed biophilic interior design, creating a branded environment, and the power of branding in the little things. These are great resources if you’re trying to plan, update, or improve your interior branding. In this blog, we’ll add to this list, diving into how wall graphics and murals can transform your business space.

Wall Graphics vs. Murals

Let’s start with what these terms mean. Wall graphics are customizable images and graphics printed on self-adhesive vinyl material that is then applied to a wall. On the other hand, wall murals are generally painted directly on the wall. Depending on the artist, these are somewhat customizable, as well.

Each of these options can add an aesthetic and inspiring element to your workspace, depending on the look you’re going for. Wall graphics can have sharper, cleaner lines and may be more cost-efficient, but wall murals can showcase local artists and show off your brand’s artistic side.

Wall Graphics & Murals in the Office

In the office, wall graphics and murals can inspire employees, impress clients and partners, and encapsulate your brand identity. Putting effort into your office space shows your staff that you care about and appreciate them, and a branded environment can increase their motivation and job satisfaction. Further, specific colours can affect your emotions and mood (stay tuned for a future blog about this), and showing off your brand values and identity can be a great first impression to clients visiting your office!

Wall Graphics & Murals in Retail

Similarly, wall graphics and murals in a retail location can help you impress and connect with customers while inspiring your staff! A prominent brand identity helps consumers connect with and trust your brand, and a graphic or mural showcasing your brand values can help communicate this with them. Additionally, an aesthetic, branded environment can make your workplace more enjoyable for your workers. Wall graphics and murals can even act as a photo opportunity for your company or customers to share on social media!

Tips for Adding Wall Graphics & Murals to Your Workplace

If you’re thinking about adding wall graphics or a wall mural to your workspace, here are some tips to get you started!

• Consider brand identity, values, and colours

• Pick a visible location that staff or customers are sure to see

• Consider lighting on and around the graphics/mural (natural and artificial)

• Make sure your graphics/mural won’t be visually obstructed

• Prioritize a professional installer or artist for the best result

Wall graphics and murals can transform an otherwise plain and boring space into an aesthetic, branded masterpiece. If you’re looking to delight your customers or inspire your employees with an artistic addition to your workspace, be sure to contact unLOCKEd – the one stop for all your marketing needs!