First impressions are everything; anyone in the business world knows it. That’s why companies go out of their way to create an enticing logo, come up with a catchy slogan, and hire the friendliest customer service agents. But what do your clients and customers think when they enter your business? Are the lights too bright? Too white? Too yellow? Are the walls boring and plain? Is the furniture generic and drab? More and more, businesses are realizing that interior branding is an integral part of their first impression. Interior branding should say everything a client needs to know about a brand off the bat because it could determine whether they come back. This blog gives an idea of how interior branding can help your space and some important components to consider.
Interior Branding Aesthetically
Interior branding is essential to a business’ aesthetic to create an enjoyable and engaging space for both customers and employees. If a customer walks into your space and the interior does not align with the type of business you are conducting, it will immediately throw them off. If the aesthetic does not match what you are selling or promoting, customers are less likely to see themselves using your product or service. The same goes for employees – as it is a space where staff spend a large portion of their time, their surroundings affect both their mood, productivity, and job satisfaction.
Additionally, by creating an aesthetically pleasing space, customers can see the effort that is put into your business. If you aren’t putting effort into your interior, customers assume the same goes for your product or service and the rest of your brand. If you want to show the quality of what you’re selling, create a quality space to sell it in.
Interior Branding and Values
While interior branding is important for aesthetic purposes, that is not the only place where it can be helpful to your brand. Interior branding can be used to showcase and demonstrate your brand’s values and principles, building credibility and authenticity. If your brand is all about environmental consciousness, use eco-friendly materials in your interior design. If your brand promises class and luxury, create a space that makes clients feel that way. It is important that both your product or service and your interior branding reflect the message you are trying to get across to create consistency and integrity. In other words, practice what you preach.
There are many elements your brand can play with and incorporate in your interior branding to create the feeling you’re looking for. Instead of going for the generic, cookie-cutter look, interior branding can be customized to make your business stand out. Material, texture, and colours can all be tailored to your brand and can even be used to create statement pieces such as a moss wall, a wall graphic, a mural, custom wayfinding signs, and even acoustic design. By utilizing elements such as these, you can create a unique space that is aesthetically pleasing, showcases your values, and is completely functional for your business.
Another consideration is interior branding across locations. While creating a unique look is important, brand consistency is critical. Your interior design should stand out from other businesses but align with your branding to create a coherent image of your business. This look should also be somewhat uniform across locations. While the design can be modified to fit the specific space each location is in, it should be recognizable to customers. This sets your business apart from competitors and, if it is a positive experience, encourages customers to return or visit another location, building brand loyalty. In short, set your business apart from the crowd, but keep your look consistent.
Interior branding is one of unLOCKEd’s specialties. Let our experts help you choose the best elements to display your brand values and aesthetics. From custom wayfinding to preserved moss walls, we can do it all, and we know just how to make sure your business gives the perfect first impression.
Author: Sarah Murphy