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​ Make your business stand out with personal, one-on-one service from local branding and marketing experts. Let's get started. Integrated Design, Brand and Marketing Firm in Waterloo Make your business stand out with personal, one-on-one service from local branding and marketing experts. We’d love to hear from you! Whether you’re ready to grow your business with complete digital marketing support or just have a few questions about our services, our team at unLOCKEd Company is here to help. We partner with businesses across Southern Ontario and beyond, offering everything from branding and signage to SEO, social media, and Google Ads — all under one roof. Call Us Contact Us Submit Thanks for submitting! Frequently Asked Questions Do I need all services, or can I choose just one? You can choose what works for you. Some clients hire us for a single project, while others rely on us as their full outsourced marketing team. What areas do you serve? We’re based in Waterloo and serve the entire Waterloo Region — including Kitchener, Cambridge, Guelph, Ayr — as well as businesses across Ontario. What makes unLOCKEd different from other agencies? We simplify marketing with one contact, one invoice, and strategies that align across all platforms. Plus, we’re deeply connected to the local business community. How do we get started? Book a free discovery call — we’ll discuss your goals, challenges, and the best way forward.

unLOCKEd Company will make your business stand out with personal, one-on-one service from local branding and marketing firm experts. Serving Waterloo, Kitchener, Cambridge and beyond. Full-Service Marketing Agency in Waterloo Region – One Contact, Complete Marketing Support From social media and SEO to branding, signage, and Google Ads, unLOCKEd Company takes care of everything so you can focus on growing your business. Book a Free Discovery Call See Our Work Marketing Made Simple – All In One Place Instead of juggling multiple vendors, unLOCKEd Company gives you one dedicated partner for all your marketing needs. We handle: Social Media Management & Content Creation SEO & Local SEO Website Design & Development Branding & Logo Refresh Google Ads & Digital Advertising Print, Signage & Collateral AND MORE! .⁠ EXPLORE OUR SERVICES unLOCKEd offers you a different marketing experience. You work directly with one person who has in-depth knowledge of the industry and the region, dedicated to managing and taking care of your marketing projects. This same person draws from a network of experienced professionals who specialize in every niche, identifying the talents, backgrounds and ideas best aligned to your business. Victoria LOCKE ensures you get the best in the specific field you need. unLOCKEd differs in our ability to solve problems for your business. We get to know your business, help you clarify your needs and then develop the solution. Our personalized approach crafts higher quality solutions on flexible terms. Benefitting from years of experience in the management process, Victoria LOCKE understands the core competency of owners and managers and works on your behalf. HOME At unLOCKEd Company, you get a dedicated marketing advisor who manages every aspect of your marketing—from strategy and creative to execution and reporting. With over 20 years of experience and a trusted team of specialists, we make sure your brand is consistent, professional, and effective. Meet Your Marketing Partner – Victoria Locke -Wheal Learn More About Our Story Rooted in Waterloo Region, Supporting Businesses Across Ontario We proudly serve businesses in Kitchener, Waterloo, Cambridge, Guelph, Ayr, and beyond. Our local expertise helps us create marketing strategies that connect with your community while driving measurable results. Real Results for Local Businesses Here’s how unLOCKEd has helped companies near you grow: Increased web traffic by 260% for a Kitchener B2B company Rebranded and launched a new site for a Guelph psychology collective Created a full social media strategy for a Cambridge event venue See More Client Stories From the Blog One Contact, Complete Marketing Support: Your Digital Marketing Agency for B2B Logo vs. Brand Identity: What’s the Difference and Why Does It Matter? Need to Re-Edit Your Logo? Here’s How unLOCKEd Can Help Check Out Our Blogs Ready to UnLOCK Your Business Growth? Let’s chat about how we can simplify your marketing and help you grow. Call Us Contact Us or Book a Discovery Call Submit Thanks for submitting!

unLOCKEd Company offers branding, logo design, and creative marketing for businesses in Cambridge, Kitchener, Waterloo, Guelph, Ayr, and across Ontario. Branding & Creative Services in Waterloo Region Your brand is more than a logo — it’s the heartbeat of your business. It’s how customers recognize you, remember you, and trust you. At unLOCKEd Company, we help businesses across Cambridge, Kitchener, Waterloo, Guelph, Ayr, and throughout Ontario build branding that feels authentic and makes a lasting impact. Whether you’re starting fresh or refreshing your look, we’ll unlock a brand identity that connects. Our Branding & Creative Services Logo design & brand identity refresh Brand guidelines & style guides Messaging frameworks & positioning Print collateral (brochures, packaging, stationery) Campaign creative (ads, social graphics, banners) Book a Free Branding Consultation Why Branding Matters A strong brand doesn’t just look good — it works hard for you. It: Builds instant trust with customers Differentiates you from competitors Creates consistency across every platform Makes your business look polished and professional Our Process: How We Build Brands That Last Discover – We learn your story, your goals, and your audience. Design – We create visuals and messaging that reflect your identity. Deliver – We provide all the assets and guidelines you need to stay consistent. Support – As your business grows, we evolve your brand with you. Client Example For The Rooted Space, we designed a calming, collective-focused brand identity that reflects wellness, trust, and collaboration. The brand now carries seamlessly across signage, website, and social media. FAQs About Branding Can you update my existing logo instead of starting from scratch? Absolutely. Many clients come to us for a “brand refresh” that modernizes their look while keeping recognition intact. Will I receive brand guidelines? Yes. We provide a style guide with colours, fonts, and logo usage so your brand stays consistent. How long does branding take? Logo design typically takes 3–4 weeks; full branding packages can take 6–8 weeks depending on complexity. Ready to refresh your brand? Let’s unlock a creative identity that tells your story. Book a Free Branding Consultation

From social media and SEO to branding, signage, and Google Ads, unLOCKEd Company takes care of everything so you can focus on growing your business. As a local B2B business owner, you started your company to share your passion and talent, not to juggle multiple agency communications or micromanage metrics. That’s why we provide an all-in-one solution, managing every aspect of your marketing—from strategy and creative to execution and reporting. Interested in learning more about how we can drive growth and success for your business? In this blog, we’ll share our experience and expertise, and how we can help you. One Contact, Every Solution At unLOCKEd Company, you get a dedicated marketing advisor, Victoria Locke-Wheal, who manages every aspect of your marketing. With over 20 years of experience and a trusted team of specialists, Victoria gets to know your brand, industry, and audience so we can market your business with a consistent, professional, and effective plan. We handle branding, logo creation or refresh, social media management, content creation, website design, SEO, ads, print, signage, and more, so you don’t have to juggle multiple agencies for your marketing needs. unLOCKEd Company is your one contact with every solution. Experience in Adapting With over 20 years of experience, we know how to adapt to a wide variety of B2B industries. From meeting your audience where they’re scrolling to picking up on industry jargon, we know how to make your marketing feel authentic and educated. We help you find your market niche and broadcast to your target audience, acquiring new clients and standing out from competitors. From commercial interiors to fabrication machinery, your industry is our new home. From Strategy to Execution No matter what stage you’re at in your marketing journey, unLOCKEd Company can help. Start-up looking for some strategy and tips? We’ll work with you at every step. Ready for a rebrand or refresh? We can help you update every aspect, from your logo to your interior branding. Maybe your marketing is already up and running, but you’re looking for a more hands-off approach? Let us handle your socials and content calendar, so you can get back to running your business. From Digital to Physical We can help you at any stage and in any space . Our marketing experts are experienced across a wide range of marketing services, so we can keep your brand consistent across digital and physical spaces. Let your brand identity shine through your social media posts, website content, outdoor signage, interior design, and more! UnLOCKEd Company was founded with the vision of providing consistency across all marketing mediums, and we still strive for that goal with every client and every project.  Local Expertise In addition to our experience and convenience, our local roots make us second-to-none. Partner with a dedicated marketing advisor who knows the Waterloo Region like the back of her hand and lives in the same neighbourhood as your audience! As a full-service marketing agency based in Waterloo and serving all of Waterloo Region — including Kitchener, Cambridge, Guelph, Ayr, and beyond — we know what works with your clients, from how to reach them to what they value. Your business deserves your full attention; let us make your marketing simple. One contact, one invoice, one strategy that works. Ready to experience the unLOCKEd difference? Schedule your kick-off call  today.

Starting your first job after graduation can be both exciting and overwhelming. At unLOCKEd Company, we’ve built a culture that helps new graduates grow into confident, creative marketing professionals while making a real impact for our clients. Here’s a behind-the-scenes look at what it’s really like to work at unLOCKEd — and why young professionals choose to launch their careers with us. 1. You’ll Get Real, Hands-On Experience From day one, you’re not just watching from the sidelines — you’re actively contributing. Whether it’s drafting social media content, helping design campaigns, or supporting a client project, your work directly impacts local businesses. 2. You Learn How Agencies Really Work We’re not a huge agency with dozens of departments. Instead, you get exposure to everything: social media, SEO, branding, website updates, advertising, and more. You’ll quickly see how all the pieces fit together. 3. Mentorship & Collaboration Are Built In Working directly with Victoria (our founder) means you’re learning from someone with ove two decades of experience. You’ll also collaborate with designers, writers, and strategists, building relationships that guide your growth. 4. Every Day is Different Some days you’ll be writing blog content. Others, you might be brainstorming TikTok ideas for a client, sitting in on a brand strategy meeting, or helping prepare signage for a local business. You’ll never feel stuck in a repetitive routine. 5. You See the Local Impact of Marketing unLOCKEd is deeply rooted in the Waterloo Region. That means your work isn’t just for “big brands” you’ll never interact with — it’s for real small and mid-sized businesses you can see in your own community. 6. You Grow Fast Because you’ll be trusted with meaningful projects early on, your skills (and confidence) grow quickly. Many new grads find they develop stronger portfolios here than they would in a larger, more siloed agency. 7. A Supportive, Flexible Environment We know the jump from school to marketing work can be intense. That’s why we build in check-ins, feedback, and flexibility to help you thrive — not just survive. 8. It’s About People, Not Just Marketing At the end of the day, marketing is about building connections. And at unLOCKEd, we practice what we preach. We celebrate wins together, support each other through challenges, and make sure you feel like part of the team. Ready to Start Working in Marketing? If you’re a recent graduate looking for your first step into the marketing world, unLOCKEd could be the right place to learn, grow, and make a real difference. 📩 Reach out to learn about upcoming opportunities. Author: Victoria Wheal

Many of our clients come to us saying, “Oh, I just need a logo,” and assume everything else will fall into place. While we can help you design a logo that fits your brand and is recognizable to your audience, you need more than that. Your brand identity  is built from many aspects, including a logo, that work together to create your brand’s personality — a cohesive image conjured in the minds of your buyers. While a logo is a good start to forming this identity, everything else about your brand, from your social media presence to your signage, needs to work with it to create the distinct image that your audience will remember. Still a little confused about the difference? No worries! In this blog, we’ll discuss each and why they matter. Logos To begin, let’s define what a logo is: a symbol or other design adopted by an organization to identify its products, uniforms, vehicles, etc. While a logo is essential to the marketing and operation of your company, it’s not all you need for success. Your brand logo is arguably the most important visual extension of your identity, but there’s so much more that goes into it. unLOCKEd can help you create a logo that uses appropriate brand colours, exemplifies your brand personality, and communicates your positioning to your audience. However, if the rest of your marketing doesn’t match, it won’t be an authentic, trustworthy, or recognizable image. That’s where the rest of your brand identity comes in… Brand Identity Your brand identity is the collective set of elements your company uses to portray its intended image, including visual components such as logos, colour palettes, and typography, as well as verbal aspects like brand voice and messaging. Your logo, while important, is only one piece of your brand identity. You need all the other pieces to portray the entire image or personality, or your brand presence will feel incomplete and fragmented. Some other aspects of your brand identity may include brand purpose, brand name, graphics, images, shapes, colour scheme, typography, tone, voice, and slogan. All of these elements should work together to create a consistent identity, ensuring there is no confusion when potential customers encounter your brand. Whether they find your social media, website, or store, all of these aspects can come into play to create your intended image. A well-planned brand identity is essential for communicating your brand's offerings, personality, and positioning at a single glance, making it recognizable to your audience and helping you stay top-of-mind. unLOCKEd can help you create and portray your brand identity, from logo creation and brand strategy to social media management, website design, and signage. You don’t “just need a logo,” you just need unLOCKEd. Contact us  today to get started.