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Quiet Earth Moss partnered with unLOCKEd Marketing to enhance its brand presence, communicate its unique offerings, and establish stronger connections with its audience. Get Results just like this client did. Quiet Earth Moss Our work for Quiet Earth Moss Quiet Earth Moss partnered with unLOCKEd Marketing to enhance its brand presence, communicate its unique offerings, and establish stronger connections with its audience. Specializing in moss products that promote biophilic design, Quiet Earth Moss sought to elevate their digital footprint and create a cohesive visual identity. Our collaboration involved a comprehensive strategy, including content creation, social media management, brand development, graphic design, and renderings. We assisted with: website content blog writing social media management brand development printing graphic design renderings Some more success stories. Learn more Learn more Learn more Learn more Learn more Learn more Click here to unlock your new marketing support Let's get started. At unLOCKEd , we take care of everything, that's right, all of it. We are industry experts with decades of experience. We will get your business where it needs to be, on time, the first time, and for the right price. CONTACT

Do you want to learn more about the team behind unLOCKEd? Learn more about the team behind unLOCKEd Victoria Erica Sarah Victoria Founder/Head of Marketing Erica Graphic Designer Sarah Copywriter Victoria Founder/Head of Marketing From just 11 years old, Victoria was passionate about marketing, deciding she was going to be like Angela from Who's the Boss, a high-powered, successful advertising executive in New York. Victoria has been working in the industry for 20 years and has built relationships with hundreds of companies, specializing in specific niches that all help her clients. Almost 10 years ago, Victoria observed the need for consistency across all marketing mediums, from logo design, to signage, and everything in between. She saw time and time again that when a logo or brand was created, the way it would work across marketing channels, such as on signage or websites wasn’t considered, often leading to brand confusion. With that in mind, she started unLOCKEd Company. Erica Graphic Designer Meet Erica, a graphic designer who knew she was destined for art from a young age. After a few high school co-ops, she realized that Graphic Design was her calling. Erica honed her skills at Conestoga College and started her design career. When she met Victoria at unLOCKEd, they quickly became partners in design crime. Since then, she's been obsessed with all things branding and website design, making everything look beautifully cohesive. Sarah Copywriter Sarah has been in love with writing ever since she was little. Her parents found pieces of paper with song lyrics and stories scrawled across them in crayons as soon as she could write. She nurtured her love all through her schooling, from essays for class to poetry contests in her free time. By the end of high school, she found an interest in marketing and communications and combined her passions through a double major at the University of Windsor. Sarah completes the team at unLOCKEd and allows the company to take on any project with their expertise in every area of marketing.

We have had the privilege of working with so many growing companies in our region and we think they should get to share their results with you. unLOCKEd Marketing gets the results your business needs. Success Stories We have had the privilege of working with so many growing companies in our region and we think they should get to share their results with you. Client: Project: We started working with Oxford at their first location at The Boardwalk. Since then we have either branded or rebranded their 14 locations. This includes their flagship location where we helped set the standard for signage, print designs, furniture, millwork, paint colours, flooring, and more... LEARN MORE Client: Project: We have branded two CPS locations in the Medical Centre at The Boardwalk. Working with the interior designer we developed the interior branding for the offices. We continue to support CPS as new Doctors and staff join the office with business cards, name signs, name tags and adding them to the directories. All it takes is a quick call or email and we take care of the rest. LEARN MORE Client: Project: We have been working with The Boardwalk for many years in many different capacities. We have helped plan several events, worked on their behalf with radio, transit ads, publications, printing, graphic design, interior branding, interior and exterior signs. We've completed the wayfinding, signage and printed materials for the Medical Centre at The Boardwalk and work with many of the businesses and Doctor's offices on an on going bases. LEARN MORE Client: Project: We rebranded seven locations for Josslin and Keil-Dadson Insurance. Each location was unique and required customized options for signage. With each location in a different city, we needed to apply for sign permits for each of the locations separately. LEARN MORE Client: Project: Carl’s Catering, The Glen is a premier event venue and catering service known for its picturesque location and exceptional food. They approached unLOCKEd Marketing to improve their digital presence, engage more effectively with their audience, and drive attendance for their open house events. LEARN MORE Client: Project: Headworx Clinic partnered with unLOCKEd Marketing to build a strong, cohesive brand presence both online and offline. As a leading clinic in their field, they needed a comprehensive marketing strategy to enhance their visibility, engage their audience, and streamline their messaging. Over the course of two years, unLOCKEd Marketing provided an integrated suite of services to achieve these goals and continues to offer ongoing support when needed. LEARN MORE Client: Project: Quiet Earth Moss partnered with unLOCKEd Marketing to enhance its brand presence, communicate its unique offerings, and establish stronger connections with its audience. Specializing in moss products that promote biophilic design, Quiet Earth Moss sought to elevate their digital footprint and create a cohesive visual identity. LEARN MORE Success Stories TESTIMONIALS Victoria becomes a main player on your team. When someone has passion for their work, people notice. Victoria has been with us from the opening of our flagship location. From design, print to new creative concepts she always over delivers. Her print idea's get your business noticed. Victoria is detailed oriented, creative, unique, always professional and polished. Last minute deadlines are not a concern. She has tackled every challenge we presented her with and we are convinced she thrives under pressure. I wouldn't trust my brand with anyone else. Alison Meriano, Sales & Marketing Manager Oxford Medical Imaging Testimonials Let's get started. At unLOCKEd, we take care of everything, that's right, all of it. We are industry experts with an abundance of experience. We will get your business where it needs to be, on time, the first time, and for the right price. Integrated Design, Brand and Marketing, Firm Serving Waterloo, Kitchener, Cambridge, and beyond! Get started Our Services We handle the many moving parts so you can focus on your business. You do not have time to deal with a graphic designer, sign company, the city for permits, printing company, website developer, promotional supplier, digital media company…that’s why you work with unLOCKEd. You have a single contact for all of your marketing and branding needs so you can spend your time on your already full schedule. Learn more

Many businesses are considering a brand adjustment or full rebrand as they attempt to negotiate the economic uncertainties of 2023 and beyond. The world of small business is in a constant state of evolution with the emergence of new social media platforms, the rise in ecommerce, and many other innovative variables that are changing the way business can be done. But does all of this disruption justify a rebrand? At unLOCKEd we take the decision to rebrand seriously, looking at 4 key factors when working with clients considering this option. These factors are: Factor 1: Your core business offerings have changed Prior to the pandemic, your core business was a contemporary diner with a dedicated community of regulars and steady growth of new dine-in customers. When lockdowns hit, you pivoted nicely and saw your delivery business take off in unexpected ways. Currently your business is 60% dine-in and 40% delivery or take-away. In this case you might want to rebrand your business to communicate more clearly that your diner is both a great place to dine-in on date night but can also be your first choice for delivery as you Netflix and chill. Factor 2: Your logo feels outdated The best-case scenario is that your logo is a strong, fully aligned visual representation of what your business does. Does your current logo reflect what your business offers as well as the style that you deliver these services? Does the logo for your diner reflect that you emphasize contemporary rather than nostalgic diner fare? Does it capture in any way the fact that your business is now as much about delivery as it is in-house dining? Would a refresh of the colour, font, or design enhance the alignment between the current state of your business? Factor 3: Your branding does not stand out from the crowd Branding is important as the first introduction that many customers have to your business, so standing out from the crowd is vitally important. It is, in fact, one of the key goals of any branding. To stand out. To be different. To be unique. As I explained in discussing the importance of a fresh logo, if your branding and messaging is becoming static (instead of dynamic), outdated (instead of current), or just lacks the energy that you bring to your business every day. Factor 4: You are struggling to attract new customers or expand your local market Your diner’s in-house business has returned to almost pre-pandemic levels. Your delivery business has levelled off nicely as a stable revenue stream. While it is tempting to just the course and retain your current business, a business must always be looking to evolve, gain more market share, and be resistant to ebb and flows of the market as new competitors enter the market. When undertaking a full or partial rebrand, we always recommend balancing the integrity of your current brand with updated elements. You need to continue to get the word out about your diner fare, the cool vibe you have worked years to develop, and the long-standing reputation that it has in the community. You cannot simply sit back and let word of mouth do the work of introducing your business to new customers. Your brand (from social media posts to logo design) has to do the heavy lifting so that people know what your core business is, how well do deliver on hat your business promises to deliver, and where to find you. In the end… The decision to rebrand is never an easy one. But as young Hamlet learned (too late) and too many businesses have learned (the hard way), delaying a decision can be fatal. At unLOCKEd, we have the expertise and experience to help any business ensure that their branding works and, more importantly, continues to work as the business and market evolves. Regardless of what your business sells or what service it provides, we can help. Whether you are a one-person start-up or long-established enterprise, we can help. Contact today to get the word out about your business and build a brand that continues to grow as your business does.

Understanding how your business is doing online isn’t always easy. Knowing whether your website is showing up in search engine results or if people are receptive to a new marketing campaign isn’t obvious at a glance. The good news is, Google Analytics can help. Google Analytics provides website owners with valuable insights into how users are interacting with their digital assets and marketing campaigns which can help them improve. But if you’re not sold, here’s what you can learn from Google Analytics to help your business. Making Data-Based Decisions Google Analytics provides website owners with data from users’ activity and interactions on their website. This allows businesses to make decisions with accurate data rather than guessing what customers will respond to. If a product is doing well in-store, you can use this observation and make the decision to stock more of it. Likewise, if a blog or product is attracting a lot of traffic on your website , you can make marketing decisions, such as writing similar blogs or advertising that product, based on the data provided. Google Analytics takes out the guesswork. Understand Client Behaviour Between economic struggles, changes in spending throughout the pandemic, and rapidly changing trends, it can be difficult to understand your customers’ behaviour. However, Google Analytics includes user IDs that aid in tracking behaviour with regard to your business . This allows you to see user activity beyond singular interactions. Instead, you can track user behaviour from acquisition to purchase to retention. This data can help you understand where in the process your website may need to improve and the demographic of customers that come back to your business repeatedly. Targeted Marketing Further than benefiting the improvement of your website, this data can help with your marketing strategy. The demographics and activity of the users on your website can be used for targeted marketing. These data sets can be used for ad personalization, which plays a significant role in marketing. For example, Google gives you the option to set up personalized ads relevant to the geographical data collected from your clients . Search Engine Optimization (SEO) Of course, we can’t forget SEO. Using Google Analytics can help you understand how your website pages are doing in the search engine results – you can’t track users’ activity if they never find your page! The tool gives insights regarding the pages of your website that are gaining a relative number of visitors and your best-performing pages . This can help you strategize what kind of content to invest in and how to allocate your efforts accordingly. In the past, business success was simply measured by sales . Today, the name of the game is digital marketing. You can learn a lot about the activity on your website through Google Analytics, but if you want to go the extra mile, unLOCKEd can help. Benefiting from years of experience in the management process, Victoria LOCKE understands the core competency of owners and managers and works on your behalf. Author: Sarah Murphy

First impressions are everything; anyone in the business world knows it. That’s why companies go out of their way to create an enticing logo, come up with a catchy slogan, and hire the friendliest customer service agents. But what do your clients and customers think when they enter your business? Are the lights too bright? Too white? Too yellow? Are the walls boring and plain? Is the furniture generic and drab? More and more, businesses are realizing that interior branding is an integral part of their first impression. Interior branding should say everything a client needs to know about a brand off the bat because it could determine whether they come back. This blog gives an idea of how interior branding can help your space and some important components to consider. Interior Branding Aesthetically Interior branding is essential to a business’ aesthetic to create an enjoyable and engaging space for both customers and employees. If a customer walks into your space and the interior does not align with the type of business you are conducting, it will immediately throw them off. If the aesthetic does not match what you are selling or promoting, customers are less likely to see themselves using your product or service. The same goes for employees – as it is a space where staff spend a large portion of their time, their surroundings affect both their mood, productivity, and job satisfaction. Additionally, by creating an aesthetically pleasing space, customers can see the effort that is put into your business. If you aren’t putting effort into your interior, customers assume the same goes for your product or service and the rest of your brand. If you want to show the quality of what you’re selling, create a quality space to sell it in. Interior Branding and Values While interior branding is important for aesthetic purposes, that is not the only place where it can be helpful to your brand. Interior branding can be used to showcase and demonstrate your brand’s values and principles, building credibility and authenticity. If your brand is all about environmental consciousness, use eco-friendly materials in your interior design. If your brand promises class and luxury, create a space that makes clients feel that way. It is important that both your product or service and your interior branding reflect the message you are trying to get across to create consistency and integrity. In other words, practice what you preach. Design Elements There are many elements your brand can play with and incorporate in your interior branding to create the feeling you’re looking for. Instead of going for the generic, cookie-cutter look, interior branding can be customized to make your business stand out. Material, texture, and colours can all be tailored to your brand and can even be used to create statement pieces such as a moss wall, a wall graphic, a mural, custom wayfinding signs, and even acoustic design. By utilizing elements such as these, you can create a unique space that is aesthetically pleasing, showcases your values, and is completely functional for your business. Multiple Locations Another consideration is interior branding across locations. While creating a unique look is important, brand consistency is critical. Your interior design should stand out from other businesses but align with your branding to create a coherent image of your business. This look should also be somewhat uniform across locations. While the design can be modified to fit the specific space each location is in, it should be recognizable to customers. This sets your business apart from competitors and, if it is a positive experience, encourages customers to return or visit another location, building brand loyalty. In short, set your business apart from the crowd, but keep your look consistent. Interior branding is one of unLOCKEd’s specialties. Let our experts help you choose the best elements to display your brand values and aesthetics. From custom wayfinding to preserved moss walls, we can do it all, and we know just how to make sure your business gives the perfect first impression. Author: Sarah Murphy