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Let's get started. Integrated Design, Brand and Marketing Firm in Waterloo ​ Make your business stand out with personal, one-on-one service from local branding and marketing experts. Serving Waterloo, Kitchener, Cambridge and beyond. Call Us Contact Us Submit Thanks for submitting!

unLOCKEd Marketing We handle the many moving parts so you can focus on your business. You do not have time to deal with a graphic designer, sign company, the city for permits, printing company, website developer, promotional supplier, digital media company…that’s why you work with unLOCKEd. You have a single contact for all of your marketing and branding needs so you can spend your time on your already full schedule. Custom Branding Branded products marketing fits easily into any advertising budget. Promotional products complement and actually increase the effectiveness of other advertising media. Signs & Graphics Interior, exterior and wayfinding signs should all be an extension of your brand. We work with you from design to installation including the sign permits, so everything is consistent and handled from end to end. Custom Websites Your website is the first and sometimes, the only thing your potential customers see when they are searching for your products or services. Having a website that people can find is crucial to growing your business. Learn more! Special Events & Grand Openings Grand openings help attract new customers, generate buzz, gain media attention and create goodwill with neighboring businesses. We can help plan and execute. Local Business Marketing Packages Whether you’re just starting to get connected as a brand, working to stay connected, or seeking to grow your connections, we have the digi tal marketing package for you. ​ Please feel free to reach out to us to inquire about our personalized packages. Print & Design Services Whether you're looking for a new logo, brochures, banners, signage, trade-show booths — we’re here to help. Working with you to help choose the best materials and products for your needs ensuring your branding is consistent. Social Media Management Let our social media experts unLOCKE the impact of every post, blog, and content block that your business shares. We ensure every word is aligned with your strategic goals, SEO is optimized, and your message is delivered clearly. Our expertise allows your team to focus on what is important: building your business.⁠ Moss Enhance your interior branding with biophilic design. We can create unique signage pieces using a mix of materials like ezoBord or acrylic with preserved moss. These biophilic peices are in high demand in high impact areas like reception and entry ways. Interior Branding Interior branding is so much more than signage. It's creating a environment that seamlessly expresses your brand. This includes: wayfinding, reception signs, wall graphics, frosting etc. Interior Branding is a tool to communicate the essence of your company's brand identity through the design of its physical environment. Successful companies like Apple, Chanel and Louis Vuitton use it as a business strategy to enhance their brand image, gain client loyalty and, ultimately, higher profits. Learn more! Blog Writing The unLOCKEd team works closely with our clients to establish impactful blog concepts and to create content calendars that optimize attention, compel readers to follow your content, and establish your company as a leader in its field.⁠ Learn more! Brand Audit A brand audit is a comprehensive analysis of a brand's identity, messaging, and online presence. ​ It's a process that involves evaluating and assessing different elements of a brand to identify areas for improvement and opportunities for growth. Learn more! Custom Branding Signs & Graphics Custom Websites Special Events & Grand Openings Local Business Marketing Packages Print & Design Services Social Media Management Moss Interior Branding Blog Writing Brand Audit Contact us Let's get started on your projects today. Fill out the contact form below or give us a call. Let's unLOCKE the next level of your business victoria@unlockedcompany.com 519 571 4977 Serving Waterloo, Kitchener, Cambridge, and beyond! Send Thanks! Message sent. Call Us Services Contact

Get Results just like this client did. Quiet Earth Moss Our work for Quiet Earth Moss Quiet Earth Moss partnered with unLOCKEd Marketing to enhance its brand presence, communicate its unique offerings, and establish stronger connections with its audience. Specializing in moss products that promote biophilic design, Quiet Earth Moss sought to elevate their digital footprint and create a cohesive visual identity. Our collaboration involved a comprehensive strategy, including content creation, social media management, brand development, graphic design, and renderings. We assisted with: website content blog writing social media management brand development printing graphic design renderings Some more success stories. Learn more Learn more Learn more Learn more Learn more Learn more Click here to unlock your new marketing support Let's get started. At unLOCKEd , we take care of everything, that's right, all of it. We are industry experts with decades of experience. We will get your business where it needs to be, on time, the first time, and for the right price. CONTACT

Welcome to unLOCKEd’s Marketing Mindfulness Series! In today’s hectic digital world, mindfulness practices can provide relief from the chaos when you can’t just shut it off. Mindfulness can benefit your personal and professional life, which we discussed in more detail in July’s Marketing Mindfulness blog . If you haven’t read it yet, be sure to check it out! We are sharing one mindfulness practice a month to help you gradually implement mindfulness into your daily life. Trying to make a big change all at once can be daunting and frustrating, but with one small change each month, you can make a big difference! November Mindfulness Practice: Build Mindfulness into Your Daily Routines This month’s mindfulness practice is to build mindfulness into your daily routines . Incorporating mindfulness practices into regular parts of your day can help you create a mindful attitude each day without always having to remind yourself of it consciously. We often go into a sort of autopilot during rituals we partake in daily, such as a morning or nighttime routine. Integrating mindfulness into these routines allows you to become more present and purposeful during them and sets the tone for the rest of your day. Benefits During chaotic days, it can be difficult to remain mindful and present. Sometimes, you may struggle to schedule in breaks for mindfulness or remember to communicate mindfully. That’s okay, and it doesn’t mean you’ve failed – mindfulness is something you have to work at constantly. However, building mindfulness into your daily routines is a great way to combat this on these busy days. A brief meditation session in the morning or taking time away from digital devices before bed can add mindfulness to your day without adding an extra routine or practice. This can make these practices feel more doable in your day-to-day life while setting a focused and composed mindset for the rest of your day. How to Implement This Practice As we mentioned above, incorporating a mindfulness practice into your morning or nighttime routine can be a great place to start! By starting your day right, you can create the mindset to enable you to better deal with  any morning aggravations that might otherwise ruin your day. This could be a meditation session before you start your day, staying off your phone for the first hour of the day, or consciously savouring your coffee or breakfast. Likewise, giving yourself time to unwind at the end of the day, taking time away from digital devices before bed, and even removing your phone from the bedroom are great ways to work mindfulness into your nighttime routine. Don’t forget to prioritize your sleep. A restful night is essential to give your body and mind time to recharge . Simple steps like these that you do with intention, awareness, and consciousness are excellent ways to bring mindfulness into your day. We hope this mindfulness practice helps! Be sure to look out for next month’s blog to continue this series with us! Author: Sarah Murphy

The term “marketing” encompasses a wide range of activities, goals, and strategies. If you are not an expert in the field, it can be a lot to try to understand. In this blog, we are answering some commonly asked questions about marketing to help with some of the confusion out there. Let’s get into it! What is the difference between advertising and marketing? While advertising and marketing are sometimes used interchangeably, they are not the same thing. Advertising is the paid promotion of a company, its products, or its services in order to distribute information and gain potential customers. This can include things such as paid social media posts, billboards, and sponsored content. Advertising is only a part of marketing. Marketing is all the activities a brand engages in to promote itself, its products, or its services. This can include advertisements, but also content marketing, logo creation, interior branding, building a website, organic social media content, blogging, and so much more. Why is marketing important? In today’s fast-paced, oversaturated world, marketing is essential to get your company’s name out there and obtain customers. Even if your product is better, your customer service is faster, or your company has better values, competitors will win every time if consumers don’t know you exist. What is a marketing plan? A marketing plan is a document that defines a marketing strategy for a company in order to reach their targeted audience and to track their marketing strategies over a period of time . This plan includes research, goal-setting, and positioning  oneself in the competitive landscape and consumers’ minds. Marketing plans can be broken down into goals accomplished by campaigns and objectives and specific strategies and metrics to achieve them. What is social media marketing? Social media marketing is the combination of paid and organic social media content that a brand posts to promote itself and its products/services. This content can be focused on one social media platform or across several. It can include a consistent posting schedule, social media campaigns, boosted posts, sponsored content, paid advertisements, and more. Which social media platform works best ? Unfortunately, there is no definitive answer for this one. While social media is essential to many companies’ marketing strategies, different social media platforms work best for different companies. For example, a B2B company may find more success on LinkedIn, whereas a B2C company may have better luck on Instagram. This can also change depending on what a company is selling or who its audience is. The key is to find the platforms that work best for your content while reaching your target audience and focus on those! What is a marketing campaign? A marketing campaign is a set of marketing activities designed to achieve a pre-determined goal over a set period of time. This can include organic content, paid advertising, events, or even a new product launch. These activities are usually related or centred around a theme in order to complete objectives and move a company closer to its goal. This goal may be to spread awareness about the company or a product line, answer a question or solve a pain point, gain leads or potential customers, appeal to a new audience, or so much more. Defining metrics to ensure your goal is measurably met is a crucial component of a successful marketing campaign. What is content marketing? The goal of content marketing is to provide valuable, genuinely helpful information to consumers for free, in order to create a relationship with them based on trust, which eventually leads them to make a purchase . This content might include blogs, organic social media posts, information on your website, how-to videos, or even FAQ pages. All of these content types are focused on providing what the consumer needs rather than making a sales pitch. What is SEO ? Search engine optimization, or SEO, is comprised of the actions your company can take to improve search engines’ ability to read and index your website content and, therefore, your ranking on the search engine results pages (SERPs). This can include technical SEO, keywords, structured data, backlinks, internal links, content quality, and so much more. Ultimately, SEO can make or break your website’s visibility. Do you really need a blog? While not every company needs a blog, it can provide many benefits. Blogs allow companies to integrate keywords into their content, build topical authority in their field, and provide consumers with helpful information. This can help with your website’s SEO and SERP ranking while also building relationships with potential customers and leading them toward making a purchase. What is interior branding ? Interior branding has to do with a company’s integration of its logo, aesthetic, brand colours, brand values, etc., into its location’s interior design. This can help a company’s space feel cohesive with its overall brand identity and create a positive customer experience. Plants or a moss wall could align with environmental brand values, furniture or lighting could contribute to a cozy aesthetic, or a well-placed logo or brand colour could help create consistency and recognition. We hope this blog helped answer some of your questions about marketing. If you have more questions or need assistance with your marketing, our experts are happy to help. Contact unLOCKEd  today or check out our website ! Author: Sarah Murphy

There’s a reason why people specify “marketing agency Waterloo” or “marketing agency near me” when they are searching for marketing services. While local marketing isn’t essential for every company, it can be extremely beneficial if you are a small business or have a brick-and-mortar location. Providing marketing services for businesses in the Waterloo Region allows us to give the best services possible and deliver the best results. This blog will dive into those benefits and how they can help you! Meeting Face-to-Face The ability to meet clients face-to-face is great for a few reasons. First, it can help us better understand the company and the services they require. Meeting in person can result in a better connection with the client and provide a more personal feeling. Meeting and talking with employees to get feedback during and after the project can also be useful. Second, it can help us get a better feel for the space. If the client requires services such as signage, interior branding, space planning, wayfinding, or other location-specific details, being able to walk through the space or take measurements can make the process go much more smoothly. Finally, when we are providing social media or website design services, it is helpful to be able to take pictures and videos of the location or a project to create posts or other content. While a client could provide these photos, they shouldn’t have to worry about this step or the quality of the photography – that’s what we’re  here for. Ensuring You Don’t Need to Worry This brings us to our next benefit – alleviating clients’ worries. The client shouldn’t have to worry about picking things up at a supplier or something arriving wrong or damaged. Being a local marketing agency means that we can visit suppliers and ensure colours and materials are accurate before a client needs to deal with them. Clients can rely on one contact to get the whole job done. Knowing the Region Next, there is the benefit of simply knowing the region. Local familiarity allows us to provide more accurate and valuable marketing advice and services. We understand the trends and behaviours of the consumers and the competitors of a business, including what is and isn’t working for them. This knowledge ensures your marketing provider is personal and understands your company’s needs. Local SEO Finally, understanding local SEO is a huge benefit to our clients. Local SEO is about ensuring that your company appears when someone searches for your services or products “near me.”  A local marketing agency understands the competition in the area and how to beat them. From optimizing your Google Business Profile to understanding important keywords to creating content to out-rank them on the results pages, local marketing can help you acquire and retain customers that really matter. Our local marketing services ensure your company receives the best results possible. Contact unLOCKEd  today – the one stop for all your marketing needs. Author: Sarah Murphy