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  • Rebranding Relocating Expanding | unLOCKEd | Waterloo, Ontario

    unLOCKEd Marketing We handle the many moving parts so you can focus on your business. You do not have time to deal with a graphic designer, sign company, the city for permits, printing company, website developer, promotional supplier, digital media company…that’s why you work with unLOCKEd. You have a single contact for all of your marketing and branding needs so you can spend your time on your already full schedule. Custom Branding Branded products marketing fits easily into any advertising budget. Promotional products complement and actually increase the effectiveness of other advertising media. Signs & Graphics Interior, exterior and wayfinding signs should all be an extension of your brand. We work with you from design to installation including the sign permits, so everything is consistent and handled from end to end. Custom Websites Your website is the first and sometimes, the only thing your potential customers see when they are searching for your products or services. Having a website that people can find is crucial to growing your business. Special Events & Grand Openings Grand openings help attract new customers, generate buzz, gain media attention and create goodwill with neighboring businesses. We can help plan and execute. Local Business Marketing Packages Whether you’re just starting to get connected as a brand, working to stay connected, or seeking to grow your connections, we have the digi tal marketing package for you. ​ Please feel free to reach out to us to inquire about our personalized packages. Print & Design Services Whether you're looking for a new logo, brochures, banners, signage, trade-show booths — we’re here to help. Working with you to help choose the best materials and products for your needs ensuring your branding is consistent. Social Media Management Let our social media experts unLOCKE the impact of every post, blog, and content block that your business shares. We ensure every word is aligned with your strategic goals, SEO is optimized, and your message is delivered clearly. Our expertise allows your team to focus on what is important: building your business.⁠ Moss Enhance your interior branding with biophilic design. We can create unique signage pieces using a mix of materials like ezoBord or acrylic with preserved moss. These biophilic peices are in high demand in high impact areas like reception and entry ways. Interior Branding Interior branding is so much more than signage. It's creating a environment that seamlessly expresses your brand. This includes: wayfinding, reception signs, wall graphics, frosting etc. Interior Branding is a tool to communicate the essence of your company's brand identity through the design of its physical environment. Successful companies like Apple, Chanel and Louis Vuitton use it as a business strategy to enhance their brand image, gain client loyalty and, ultimately, higher profits. Blog Writing The unLOCKEd team works closely with our clients to establish impactful blog concepts and to create content calendars that optimize attention, compel readers to follow your content, and establish your company as a leader in its field.⁠ Custom Branding Signs & Graphics Custom Websites Special Events & Grand Openings Local Business Marketing Packages Print & Design Services Social Media Management Moss Interior Branding Blog Writing Contact us Let's get started on your projects today. Fill out the contact form below or give us a call. Let's unLOCKE the next level of your business victoria@unlockedcompany.com 519 571 4977 Serving Waterloo, Kitchener, Cambridge, and beyond! Send Thanks! Message sent. Call Us Services Contact

  • unLOCKEd Company | marketing firm

    Integrated Design, Brand and Marketing Firm in Waterloo Make your business stand out with personal, one-on-one service from local branding and marketing experts. ​ Click to unlock the only marketing contact you'll ever need unLOCKEd Marketing specializes in... Website Design Your website is the first and, sometimes, the only thing your potential customers see when they are searching for your products or services. Having a website that people can find is crucial to growing your business. Social Media Management Let our social media experts unL OCKE the impact of every post, blog, and content block that your business shares. We ensure every word is aligned with your strategic goals, SEO is optimized, and your message is delivered clearly. Our expertise allows your team to focus on what is important: building your business.⁠ Digital Advertising ​ Your storefront logo doesn’t matter unless people actually make it to the store! unLOCKEd helps create digital marketing strategies, content, and advertisements to make sure customers are lining up out your door. AND MORE! .⁠ LEARN MORE ABOUT OUR SERVICES unLOCKEd offers you a different marketing experience. You work directly with one person who has in-depth knowledge of the industry and the region, dedicated to managing and taking care of your marketing projects. This same person draws from a network of experienced professionals who specialize in every niche, identifying the talents, backgrounds and ideas best aligned to your business. Victoria LOCKE ensures you get the best in the specific field you need. unLOCKEd differs in our ability to solve problems for your business. We get to know your business, help you clarify your needs and then develop the solution. Our personalized approach crafts higher quality solutions on flexible terms. Benefitting from years of experience in the management process, Victoria LOCKE understands the core competency of owners and managers and works on your behalf. HOME unLOCKEd offers you a different marketing experience. You work directly with one person who has in-depth knowledge of the industry and the region, dedicated to managing and taking care of your marketing projects. This same person draws from a network of experienced professionals who specialize in every niche, identifying the talents, backgrounds and ideas best aligned to your business. Victoria LOCKE ensures you get the best in the specific field you need. unLOCKEd differs in our ability to solve problems for your business. We get to know your business, help you clarify your needs and then develop the solution. Our personalized approach crafts higher quality solutions on flexible terms. Benefiting from years of experience in the management process, Victoria LOCKE understands the core competency of owners and managers and works on your behalf. What we do Learn More About Our Company Learn More About Our Team We are proud to help local businesses across Waterloo, Kitchener, and Cambridge with their marketing needs. CHECK OUT OUR SUCCESS STORIES Let's get started. Integrated Design, Brand and Marketing Firm in Waterloo ​ Make your business stand out with personal, one-on-one service from local branding and marketing experts. Serving Waterloo, Kitchener, Cambridge and beyond. Call Us Contact Us Submit Thanks for submitting!

  • Our Company | unLOCKEd | Waterloo, Ontario

    How We Are Different Dedicated support. True local expertise. A single contact for all your marketing needs. unLOCKEd isn’t your average marketing firm. Instead of working with multiple different creative teams and service providers, you’ll get a single dedicated marketing advisor - Victoria LOCKE, your local marketing expert and project manager. Victoria will draw from a network of experienced professionals who specialize in every niche, identifying the talents, backgrounds and ideas best aligned to your business. This integrated team will be at your side as your business grows, supporting every campaign, grand opening, and design project along the way. The unLOCKEd Marketing Difference. Brick-and-mortar branding packages that include sign permits and installation , so everything is handled from end to end. An integrated approach with the ability to design and produce print materials, signage, social media campaigns, websites, event marketing and more. Project management alongside creative services, keeping everything on track and under control. Local marketing plans that leverage insight, knowledge and market research from experts in the region. One central contact connecting you to high-quality designers, writers, strategists and more. GET STARTED Our Focus Expand, relocate, or open a new business with ease . Let our local branding experts take the stress out of your grand opening. We handle everything from storefront signage, print ads, local websites and so much more. With our help, you’ll catch customers’ attention from day one! ​ Save time and maximize your marketing budget. unLOCKEd knows what works in your target market, and can see every advertising project through from conception to distribution. Our local marketing leaders have a strong track record of helping businesses capture attention across Waterloo Region. ​ Get people talking about your business. From designing your storefront to launching a website and beyond, unLOCKEd gives you the tools to catch local attention. Our one-stop shop is set up to design, produce, print, and install your branding materials, so you can start turning heads right away.​ ​ Since each project is unique and our ability to tailor the solutions are endless, we thought we’d give you a possible scenario to help explain possible services we can offer you. You work at a local company that is relocating, rebranding or expanding and you have been tasked with taking care of this project even though you have pretty full schedule with your full-time job. You may need help with one or all of these tasks. Interior branding - You want people to walk into your space and see and feel your company culture. This can be done with furniture, artwork, visual branding, feature walls, colour choices and etc. Wayfinding signs - No one wants to see those stick-on washroom signs New or updated vehicle or fleet graphics - Including design, materials and installation. Exterior or storefront signs - This is the first impression someone has of your brand when they arrive at your location. There is design, sign permits, fabrication and installation that needs to be considered. Updated stationary and business printing - Business cards, envelopes, newsletters and more. Including design, material choices and printing. Ads or promotional campaigns - Letting people know you’re growing or evolving. Promotional items - With all your new details. New or updated website Open houses or grand opening - Including planning, PR and execution. You do not have time to deal with a graphic designer, sign company, the city for permits, printing company, website developer, promotional supplier, digital media company…that’s why you work with unLOCKEd. You have a single contact for all of your marketing and branding needs. Tailored Fit Is your business REBRANDING RELOCATING EXPANDING? At unLOCKEd , we take care of everything, that's right, all of it. We are industry experts with an abundance of experience. We will get your business where it needs to be, on time, the first time, and for the right price. Do you really have time for all those moving parts? Get started Our Focus FAQ How do I increase brand recognition? Brand recognition means more than receiving name mentions in front of potential customers; it’s about cultivating the desired perception and understanding of your brand among key audiences. You can gain traction through increased marketing or updated messaging; try adding new tools, adopting new strategies and experimenting with new channels. Create opportunities that will help your audience help you spread the word, providing a measurable return on your investment. You have an inherently built-in base of potential advocates in your employees. Fundamentals like this are often overlooked, but employees can be a great resource if you make it easy for them to spread the word. As you leverage your company’s mission, vision and values to talk about important business decisions or cultural choices in your office, employees can refer to this familiar messaging as a way to talk about your company with others. They don’t need to sell anything, just be visible and excited about your company. To generate positive brand awareness, you need to give before you take. Companies often forget about the opportunity to build brand awareness by doing helpful work for the community and aligning the brand with good causes. Putting structure behind these philanthropic endeavors helps build culture, stronger employee bonds and brand awareness through association. Do you only design logos? We can help with every brand identity touchpoint between a client and their audience. This may include company or product naming, logo design, advertising, web design, signage, and promotional items. What type of clients do you work with? It doesn’t matter what industry you work in or if we have worked with a similar client before—the goal is about communicating what makes you unique regardless of your offering. You could be an insurance company or a musician or anything in between. Do you take on small projects? Yes. Alongside the larger projects we also love working with smaller startups that are excited about what they are doing, understand that design is more than making something pretty, and are willing to invest an appropriate budget. For both large and small projects, the ideal situation is to have an ongoing relationship where we can have a more substantial impact on the brand over time. Should I go directly to a sign company? Most entrepreneurs need professional assistance with signage since they don't have experience in this area. You probably will not know how big the letters should be to be visible from down the block, and you may not know which materials fare best in inclement weather. For this reason, you should visit a professional--either a designer or a sign fabricator. A good designer knows when fabricators are cutting corners and not using the material requested or doing a shoddy job. A designer will also be present at the time of installation to make sure the sign is properly installed. Do I need a sign permit? A permit is required for any sign that is erected or displayed in accordance with the City's sign bylaw. Each City, Town or Township has different bylaws. We are experts at completing the requirements and applying for sign permits from Toronto to New Hamburg. Do you offer help with personal branding? Yes, a personal brand is about developing a calculated, comprehensive and authentic image in the minds of a targeted group of people, in order to accomplish a definitive goal or set of goals. People with the most effective personal brands utilize content, social media, email, networking, and other means of interpersonal and mass communication to creatively portray their tangible attributes (e.g. years of experience, education, portfolio, case studies) and intangible attributes (e.g. expertise, insights, sense of humor, inspiration, unconventionalism). What type of graphic services do you provide? You name it, we know how to draw, illustrate or design any graphics needed for your project. From creative branding identity projects to custom stationery graphic design and social media branding, we do it all. We love the thrill of new projects and new brand concepts. From creative strategy to custom brand engagement and brand awareness campaigns, you can trust that unLOCKEd is a company you can trust to handle all your graphic elements. Can unLOCKEd help with social media? Your business needs to be on social media. If you aren’t, you’re missing out on free and effective marketing tools. With almost 70 percent of people on social media, your social media campaigns can reach a lot of people. However, not every social media platform is a good fit for every business. You should invest your time and skills in the platforms where you're most likely to reach and engage with your target audience. unLOCKEd can help you pick the best social media network for your business, and help you learn about the top channels and how to use them for your business. Frequently Asked Questions We Are Proud Members of

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Blog Posts (25)

  • Mastering SEO: Unlocking Your Website’s Visibility and Traffic

    While we’ve discussed SEO many times and even have a blog called SEO 101, truly mastering SEO requires more than just the basics. You want your website seen by the most people possible, and to do that, you need to understand how to optimize it for the algorithm. So, in this blog, we’ll cover some more advanced tips to help you unlock your website’s visibility and traffic. Bounce Rate While minimizing your bounce rate seems like a pretty basic tip, actually understanding what is causing those bounces is a little more complicated. Figuring out why people click off your page is the first step to solving the problem. This may be due to anything from poor navigability to your content’s time to value. In SEO, time to value is the time it takes for a user to gain value from a piece of content. If page visitors have to scroll and scroll (especially on mobile devices) to find the answer they are looking for, they are more likely to click off and look at a different website for the information. This increases your bounce rate and is bad for your SEO. Ensure the most important information on a page is concise and included at the top to help improve this. Internal Linking Once again, a simple idea, but mastering it can be more complex. While internal linking throughout your website is already a good practice, there are ways to go about it to improve your SEO further. One way to do this is by using topic clusters. A topic cluster is a group of articles or pieces of content that share a central topic and strategically link to and from one another. The best way to format this is to have a pillar page which targets a broad topic and other cluster pages that cover related topics, linking to and from the pillar page. These internal links are great for SEO, and the wealth of information they provide makes you seem more credible about the topic! Structured Data Using structured data on your website is a more technical SEO tip, but it isn’t difficult to implement. Structured data (or schema markup) is a type of code that helps Google understand your content better. This allows Google to pull more information from your website to display on the search engine results pages (SERPs). This means your website is taking up more room on the SERPs and displaying more information that may encourage users to click on it. Anyone can add schema markup to their website using tools such as the one provided below. Visuals Visual elements are great additions to your page to attract and engage your visitors. However, almost every website these days has visuals. So, you need to make yours stand out. A great way to do this is to add dynamic visuals, such as GIFs, animated images, and videos. These are excellent for keeping your visitors interested and to convey more information! Utilize Tools Not everyone is an expert at website design or coding – and that’s okay! You can still achieve excellent SEO results by implementing tips like these and taking advantage of the many tools out there! Here are just a few to get you started! Internal Linking – Backlink Analytics Schema Markup – Structured Data Markup Helper Tool A/B Testing – SplitSignal,  Optimizely, or VWO Finding Unlinked Brand Mentions – Brand Monitoring These tips are great ways to help you master SEO, but they do take time and focus to implement. For the best marketing and SEO results without taking time away from running your business, contact unLOCKEd today! Author: Sarah Murphy

  • How to Unlock the Full Potential of Social Media Advertising

    You do plenty of day-to-day marketing on social media, from promoting brand values to posting regular content to connecting with customers. However, when it comes to paid advertising on social media, you want to ensure it achieves its full potential, benefiting your business as much as possible. However, we know this isn’t always easy, so we’ve outlined some tips to help you unlock the full potential of your social media advertising. Testing and Performance The first thing to think about is how you determine the ideal content or messaging for your advertising. Utilizing A/B testing and organic performance are two ways to do this. Testing can be used to run multiple ads against each other to see which ones do best. By testing ads on smaller audiences, you can see what works best to promote to a larger audience. On the other hand, your content’s organic performance is another good indicator of its advertisement success. Using similar messaging or structure to the content that does well can be a good starting point for a campaign, or even boosting those posts can be a good route to ensure you are promoting successful content. Objectives and Audience The second area you want to look at is your campaign objectives and audience. What do you want your campaign to do for your company? Who do you want it to reach? Don’t get distracted by a trend or creative idea without ensuring it aligns with your company goals and objectives. Make sure your messaging works towards these goals and targets your desired audience. Narrowing down the audience you want to advertise to is essential in planning a campaign – even the best ad is useless if shown to the wrong people. Engagement and Interactive Content The next thing you should consider is the actual format of your advertisement. While the messaging and audience are important, your ad’s format can also affect its success. If you are using an already successful post as your inspiration, you might already have this part down, but content that is engaging and interactive is a significant way to encourage its success. Interactive ad formats, such as polls, quizzes or playable ads, capture audience attention and provide a memorable experience. Whatever format you choose, it is also essential to be mobile-friendly. Making sure your ad is geared toward engagement rather than just impressions can be crucial to unlocking its potential. Metrics and Results Our final tip is on the more logical side. Gearing your ad and metrics towards the platform you are using and the objective you are aiming for is essential. Concrete results that are understandable and practical allow you to actually see and report on your results. In addition, it will enable you to see what worked and what didn’t so you can build off this for future campaigns. You unlock so much potential simply by having something to work off of rather than starting at square one. Developing a useful metrics and reporting system can help your company ensure your ads are helping you grow. Social media advertising has a lot of potential to help your business, and hopefully, with these tips, you can reach it! For more marketing advice and services, contact unLOCKEd today! Author: Sarah Murphy

  • 5 Key Strategies for Unlocking Brand Loyalty Through Customer Engagement

    Brand loyalty is, of course, very important for companies to turn customer acquisitions into customer retention. However, it is increasingly difficult to appeal to consumers through traditional advertising and to differentiate yourself from other brands. Despite this, one key element that tends to drive this brand loyalty is customer engagement. Rather than just reaching your audience or gaining impressions, fostering engagement with your customers tends to be more memorable and emotionally connected. But encouraging this engagement can be difficult, too. That’s why we’ve put together five key strategies for unlocking brand loyalty through customer engagement to keep your audience coming back for more. Let’s get into it! Branded content differs from traditional paid media advertising in that it is a company’s owned media, often created to generate earned media. This is important in a few ways. First, there is no need to worry about what your content is next to, since it is on your page or platform. Second, it bypasses the ever-growing trend of ad blockers. And, most importantly, it alleviates audience fatigue. Consumers see ads everywhere, and many are annoyed by their constant presence. They have learned to scroll past, turn to other content, or click skip as fast as possible – and can you really blame them? Branded content avoids this issue by looking like and appearing next to other media content that your audience wants to see. In addition, it serves a function for the customer, independent of a sales pitch. Whether it is entertaining, educational, informative, or just engaging, it must be content that the audience would look for or be attracted to anyway. This can range from web content to mini-films and everything in between! This creates more of a brand ambience or brand awareness than a hard sell, benefiting and hooking the customer. Purpose or activist marketing is another way to appeal to the fatigued consumer and differentiate your brand. Purpose marketing involves supporting a social cause through brand activities. This can be through products, educational content, financial support, and more! The key reason this engages customers is because it appeals to their emotions. Consumers these days care about social and political causes, especially if your target audience is Gen Z. They want to see that your brand is more than just a product for profit and is something they can connect with. Creating that emotional bond makes your brand more memorable and trustworthy in a consumer’s eyes, encouraging them to pick your brand over another and keep coming back to support you. This strategy is also about creating that emotional connection. While many tasks can be streamlined through automation, customer interactions are not always the best place to do this. While chatbots can answer basic questions, creating a quick, seamless, and helpful brand experience can sometimes be more beneficial for your brand. Many customers value good customer service. Personalizing and improving your interactions with them makes your brand stand out and may even be the difference between a customer choosing you or your competitor in the future. Overall, connecting to your customers and showing them that they are valued is a key strategy to gaining their loyalty. Guerrilla marketing is a great way to think outside of the box and break through that audience fatigue we discussed earlier. Guerrilla marketing involves using unconventional and often offline spaces to market to your audience. Avoiding traditional ad spaces or strategies makes your marketing stand out from other brands and is usually interesting. The element of surprise in seeing these forms of media in unexpected places also makes them more memorable. Stickers in urban spaces, branded graffiti, or ad space used in unconventional ways are just a few of the possibilities guerrilla marketing offers. While it is usually offline, it often provides shareable content that can go viral and gain organic media attention. This is a great way to generate excitement or interest in your brand through engagement with your content! While these first four strategies were more innovative, newer ideas, we should not forget the tried-and-true classics. Loyalty programs can be a significant factor when customers are deciding where to buy from. Whether it’s a points system or member discounts/benefits, let’s face it – people like free stuff! Simply offering a loyalty program can really drive, well, loyalty! In addition, a membership card or something similar can create a familial or connected feeling for customers. They feel like they have a more exclusive connection with your brand. This feeling can even make them more likely to promote your brand through word of mouth. Whether it’s posting about the deal they just got or telling their friend about it over dinner, this customer engagement provides their brand loyalty, and maybe even attracts more customer acquisitions! Standing out in an oversaturated media environment can be difficult, but implementing these strategies can make a big difference. For marketing advice or services, contact unLOCKEd today! Author: Sarah Murphy

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