How to Create a Consistent Brand Experience from Digital to Physical Spaces

As you might know, I originally started unLOCKEd with the vision of providing consistency across all marketing mediums, from logo design to signage, and everything in between. That goal has stayed the same over the last decade, as we have helped clients see the importance of interior branding and learn how to create a branded environment.

However, as marketing and technology have evolved, we have bridged new areas, such as the power of video marketing. Still, through it all, we have always been our clients’ one contact for all their marketing needs, emulating a clear brand image and allowing them to focus on running their business. In this blog, we will be sharing some of the ways we’ve bridged that gap, providing some tips for how to create a consistent brand experience from digital to physical spaces.

The First Mistake…

The first mistake clients make when they come to us is thinking that they just need a logo. The good news is that we can help with that! The bad news is that you probably need a whole lot more than a logo. Brand identities require many elements working together to connect with the customer and create a compelling image. These elements are both visual and non-visual, including everything from your colour palette to your brand voice. Not only do these elements need to create a cohesive identity, but that identity needs to be consistent across mediums to be effective and avoid customer confusion. Luckily, unLOCKEd can help with your logo, and everything else you need!

Digital Brand Experience

So, before we bridge the gap from digital to physical spaces, let’s talk about how you build a digital brand experience. Your digital brand encompasses everything from your logo and slogan to your blog posts and social media! It can be a lot of ground to cover and can feel overwhelming when you are trying to juggle your day-to-day business operations.

This is where unLOCKEd steps in – We get to know your business, help you clarify your needs and then develop the solution. Our years of experience and expertise allow us to produce high-quality, cohesive results across all of these mediums, and more! We help you stand out in your industry, tailor your content to local audiences, and drive the growth you’ve been looking for.

Digital to Physical

Your logo, slogan, website, and social media have been hand-crafted to perfection, engaging your audience and driving conversions. Luckily, this is how the majority of your customers will find you – your first impression is locked in! Now, you need to ensure that the impression carries over to your physical space. 46% of Google searches are local, so when those customers visit you in person, you don’t want them to be disappointed.

Just as you ensured that every aspect of your digital presence was cohesive, your physical presence should be equally consistent – the power of branding truly comes into play when every touchpoint in your physical space plays a role. Your interior branding should display your brand values, colours, and personality, the same way your Instagram page does, creating a connection with your customers and reinforcing your brand identity. Design elements, materials, and even placement can portray your brand values, creating a seamless, cohesive experience that leaves a lasting impression.

Tips and Advice

Finally, let’s get into some tips on how you can execute this consistent brand experience in your company. The first step is to have a very clear set of brand guidelines. This should lay out everything from your exact brand colours to your tone and voice. In every marketing decision, come back to these guidelines – can you fit the tone better in this blog post? Can you pick your flooring based on your brand values? This is the best way to keep things consistent.

Second, consider everything you do as a part of your marketing! Any outward-facing part of your business is considered marketing (and even some inward-facing parts!). If someone is going to see it, stick to your brand guidelines! This way, your brand’s identity will start to feel natural and can even come across as more trustworthy to your audience. From bike racks to training documents to office design – it’s all marketing.

Our last tip is to reach out to unLOCKEd to help with your marketing. No matter what stage your company is at, logo design, driving growth, rebranding, or anywhere in between, we can help! Don’t try to do a full-time job in your spare moments; work directly with one person who has in-depth knowledge of the industry and the region, dedicated to managing and taking care of your marketing projects – me!

Ready to experience the unLOCKEd difference? Schedule your kick-off call today!

Author: Sarah Murphy