How Local Businesses in the Waterloo Region Can Compete with Larger Brands

Starting a local business can be daunting; in an oversaturated marketing landscape, how do you compete? Between the marketing budget and staff capacity of larger brands, you can’t beat them at their own game. Luckily, that doesn’t mean you can’t create your own game. With local marketing strategies and expertise, small businesses in the Waterloo Region can thrive in their industry. In this blog, we’ll discuss some of the ways unLOCKEd can help you get there.

Does Local Marketing Matter?

For small to mid-sized businesses, local marketing is more important than ever. While large brands have the corporate budget to expand their marketing, it's at the local level where small businesses thrive. Optimizing your Google Business Profile (GBP), creating content for local and service-specific keywords, and updating your signage and location visibility will help your audience find you when and where they’re looking. Personalized community connection provides a unique service that corporate giants cannot easily match.

How Do Small Businesses Compete with Larger Brands?

With unLOCKEd’s local expertise, our clients thrive in Waterloo Region. We know the area, and we know what works. Through personalized tactics, niche markets, and targeted strategies, we help you reach the people that matter. The people who value tailored experiences, quality services, and local community will seek out small businesses over large chains, and we make sure you show up when they do. It’s not about reaching every consumer; it’s about reaching the ones that count.

Leveraging Your Audience

By understanding your local audience, you can tailor your marketing to engage with them. Local SEO is a great place to start, as you can likely dominate this space over large multi-location brands. Beyond that, you actually identify with your audience; you know your local marketplace better than any head office could. This means that you can build authentic, relatable strategies to help your business deeply connect with your customers, building lasting relationships that can’t be replicated.

At unLOCKEd Company, we know the power of local marketing in digital and physical spaces. If you’re ready to bring your small business to the big stage, schedule your strategy call today.

Author: Sarah Murphy