The Real Cost of Inconsistent Branding for Growing Businesses

Your audience’s customer journey needs to be consistent and build value from touchpoint to touchpoint in order to turn their potential into a conversion or lead. If your branding, website, signage, SEO, ads, and social media are disconnected and incoherent, interest turns to confusion. Building an integrated strategy of consistent visuals, messaging, and customer experience positively impacts trust, conversions, and long-term brand equity.

UnLOCKEd was founded on the core principle of building this consistency across mediums. That’s why we act as your single point of contact for all your marketing needs, connecting every touchpoint of your customer journey and driving real growth for your business. In this blog, we’ll explore the real costs of inconsistent branding, the benefits of an integrated strategy, and how unLOCKEd can help your business succeed.

The Costs of Inconsistent Branding

Inconsistent branding across marketing channels leads to confusion, a lack of trust, and lower conversions. Think of your marketing as a web; each string is connected to every other string through paths of social media presence, website design, user experience, SEO, ads, signage, your Google Business Profile, and so much more. This web spans your digital and physical mediums, all leading to the middle: a conversion.

If these strings start to snap – your website disconnected from your social media – a potential customer loses a path to the centre and may fall off the web entirely. Consistent branding keeps your marketing web strong, building your reputation across touchpoints, driving real growth and brand equity, and encouraging your audience to funnel to the middle.

The Benefits of an Integrated Strategy

An integrated strategy ensures that all your touchpoints across your marketing web remain consistent. A coherent marketing approach builds trust with potential customers as they maneuver from string to string, connecting with your social media presence, building confidence from your Google Business Profile reviews, and moving toward a conversion on your navigable website.

From the moment a customer finds your brand to the moment they convert, every medium they interact with, digital or physical, should help build a consistent picture of your brand identity that they can connect with your business. This image helps your business develop its reputation, portray transparency and trustworthiness, and ultimately increase conversions.

Your Single Point of Contact

At unLOCKEd, our marketing experts weave your touchpoints into a strong and reliable marketing web. From your physical location to your digital experience, we develop your integrated strategy to ensure every string is connected. Dealing with multiple vendors and contacts can result in disconnected outcomes. From social media and SEO to branding, signage, and Google Ads, unLOCKEd Company handles everything so you can focus on running your business.

Ready to drive growth and success with consistent branding across all mediums? Contact unLOCKEd today.