As unLOCKEd’s 10th anniversary approaches, I’ve spent quite a bit of time reflecting on the last decade – where the company started and how we’ve grown. In my previous position, I was the director of Marketing and Sales. I helped clients with their signs and printing, and they appreciated my attention to detail, excellent project management skills, and desire to ensure everything was consistent and the best it could be. However, the one complaint I received time and time again was that clients wanted my help with more than signs and printing.
While my skills helped me excel in my position, I knew they could help clients with more than my role entailed. So, I started unLOCKEd. We are now many companies’ outsourced marketing departments, ensuring everything from signage to social media is consistent and taken care of. Most of our clients from the start are still with us because working with unLOCKEd means you don’t have to deal with multiple contacts for your marketing services. Instead, you get one dedicated marketing expert. That’s me – Victoria Locke-Wheal.
My skills and experience didn’t develop overnight. They were built on a strong educational foundation in Advertising, Communications, and Social Media Marketing at Mohawk College and Conestoga College. This education gave me the tools to dive into the industry and gain hands-on experience that further sharpened my expertise. But my passion for marketing started long before college. At just 11 years old, I was inspired by Angela from Who’s the Boss—a high-powered advertising executive in New York. That early passion, combined with years of dedication, has been the driving force behind unLOCKEd’s success over the past decade.
But I couldn’t have gotten to where I am today without my hand-picked team of highly skilled, professionals in every niche. Erica, Ana, and Sarah make up my team, contributing their skills in graphic design, copywriting, website design, social media, and content creation. This allows unLOCKEd to provide high-quality content to clients without sacrificing a personal, cohesive result. As a whole, we are able to offer a range of marketing services and expertise through a single contact.
Throughout our ten years, we’ve partnered with the best partners in the Waterloo Region – from local sign suppliers and printers to clients, such as The Boardwalk, McIntyre Group, and Josslin Insurance. We work with, not for, our clients, keeping them in the loop while allowing them to focus on running their business. But you don’t have to take our word for it – here are some testimonials from a couple of unLOCKEd’s clients:
“Victoria becomes a main player on your team. When someone has passion for their work, people notice. Victoria has been with us since the opening of our flagship location. From design and print to new creative concepts, she always over-delivers. Her print ideas get your business noticed. Victoria is detail-oriented, creative, unique, always professional, and polished. Last-minute deadlines are not a concern. She has tackled every challenge we presented her with, and we are convinced she thrives under pressure. I wouldn’t trust my brand with anyone else.”
-Alison Meriano, Sales & Marketing Manager Oxford Medical Imaging
“Excellent Marketing Services! Victoria and her team demonstrated a high level of professionalism and expertise throughout our collaboration. They were attentive to our specific needs and goals, providing tailored solutions that ultimately led to a noticeable improvement in our social media networks. I highly recommend unLOCKEd to anyone looking for a strategic and results-driven marketing partner. Thank you, Victoria, for your outstanding work!”
-Ana Canote, Trim-Gard/Trimco
The world of marketing is fast-paced and constantly evolving. One of the most important skills of a marketer is adaptability. I use my expanding knowledge and experience to adapt to my clients’ various industries and changing trends. I am constantly learning and growing to provide the best services to my clients.
If your company requires assistance in an area of marketing, contact unLOCKEd today!
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