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Social Media Advertising: Choosing the Best Platform


social media apps

While marketing is so much more than advertising, it is an important part of creating an effective marketing strategy. Social media advertising helps your business unlock new clients and customers, and can really drive your company’s growth. That being said, not every platform offers the same tools or provides the same benefits. It is essential to consider which platform best aligns with your company and audience and which provides the tools you value. In this blog, we’ll highlight some of the pros and cons of advertising on social media platforms!


On the majority of platforms, there are advantages, such as reaching a new audience and disadvantages, such as audience fatigue. Keeping that in mind, we will focus on more platform-specific pros and cons to give a clearer idea of the social media advertising landscape. Another thing to watch out for is AI tools as platforms start to integrate them into their advertising platforms!


Facebook

Pros


Cons

  • Less trendy/popular with younger generations

  • Algorithm flaw of irrelevant ads

  • Large issue with fake profiles and spam accounts (clicks do not equal engagement)


Instagram

Pros


Cons

  • Younger audience won’t work for all businesses

  • Limited link sharing

  •  Focus on images isn’t ideal for all types of advertisements


TikTok

Pros


Cons


X (Twitter)

Pros

  • Real-time nature allows for participation in current trends, conversations, and events to stay relevant

  • Writing tweets is a low-cost form of content productions


Cons


Pinterest

Pros


Cons

  • Limited demographic

  • Long-term commitment (building presence and understanding the algorithm takes time and consistency)

  • Often used for inspiration rather than online shopping


LinkedIn

Pros


Cons


While these pros and cons can give you an insight into what each platform offers, your business’s needs and resources play a significant role in your social media advertising decisions. For marketing expertise, contact unLOCKEd! Let us help with your marketing so you can focus on running your business.


Author: Sarah Murphy


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