We’ve discussed SEO – setting up your business profile, using keywords, SERP rankings, and so on – but there’s also something to be said about keeping a user or potential customer on your website. Certain SEO tricks can help with this, such as internal linking and improving navigation, but another tactic is leveraging feedback and online reviews. In this blog, we’ll discuss how to navigate online reviews for marketing success and how it benefits your business!
Building Trust
Leveraging feedback and online reviews shows that you are a business to be trusted. When you search for a business on Google, and they have limited or negative reviews, many people will turn to a competitor that looks more reliable. Showing that real people have left positive reviews proves to potential customers that you are a trustworthy establishment or source of information.
Although you can use other marketing tactics to try to communicate this, nothing says it quite like someone else saying it. Furthermore, don’t stop at having positive reviews on your Google Business Profile – share them on other platforms! Sharing positive feedback on your website and social media is a great way to market your business and show you value your customers.
Building and Leveraging Relationships
Online reviews are an excellent opportunity for you to build relationships with your customers. Make a habit of responding to reviews and thanking customers for leaving them. This will show current and potential customers that you value and appreciate them. In addition, this can be an opportunity to set any negative reviews straight. An apology or implementing feedback to improve can go a long way in the eyes of a consumer and can even show you where your business’s weak spots are. However, be careful not to get sucked in – getting into a commenting war with a customer or offending someone is not worth it to prove your point.
The other side of the coin is leveraging current relationships. Those positive reviews to share or respond to won’t be there in the first place if your customers don’t leave them! The majority of satisfied customers are happy to leave a review when they are asked to do so. However, if you don’t ask, most customers will not bother. Customers often do not understand how much it helps a business to leave a review, so leveraging your current customer relationships by requesting they do so can be half the battle.
Building Brand Presence and Values
Finally, reviews can be a great way to build your brand presence and values. In addition to showing that you are trustworthy and value customer relationships, other brand values such as eco-friendliness, accessibility, comfortability, and more can be highlighted by reposting a review that has taken notice of them. This can even create a sense of authenticity in your audience’s mind since others are praising your business rather than you boasting about your own success or values.
Online reviews can be leveraged to benefit your company substantially, but they also require
consistency and time. If you’re looking for someone to help manage your marketing, check out unLOCKEd today!
Author: Sarah Murphy
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