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Mastering SEO: Unlocking Your Website’s Visibility and Traffic

While we’ve discussed SEO many times and even have a blog called SEO 101, truly mastering SEO requires more than just the basics. You want your website seen by the most people possible, and to do that, you need to understand how to optimize it for the algorithm. So, in this blog, we’ll cover some more advanced tips to help you unlock your website’s visibility and traffic.

Bounce Rate

While minimizing your bounce rate seems like a pretty basic tip, actually understanding what is causing those bounces is a little more complicated. Figuring out why people click off your page is the first step to solving the problem. This may be due to anything from poor navigability to your content’s time to value.

In SEO, time to value is the time it takes for a user to gain value from a piece of content. If page visitors have to scroll and scroll (especially on mobile devices) to find the answer they are looking for, they are more likely to click off and look at a different website for the information. This increases your bounce rate and is bad for your SEO. Ensure the most important information on a page is concise and included at the top to help improve this.

Internal Linking

Once again, a simple idea, but mastering it can be more complex. While internal linking throughout your website is already a good practice, there are ways to go about it to improve your SEO further. One way to do this is by using topic clusters.

A topic cluster is a group of articles or pieces of content that share a central topic and strategically link to and from one another. The best way to format this is to have a pillar page which targets a broad topic and other cluster pages that cover related topics, linking to and from the pillar page. These internal links are great for SEO, and the wealth of information they provide makes you seem more credible about the topic!

Structured Data

Using structured data on your website is a more technical SEO tip, but it isn’t difficult to implement. Structured data (or schema markup) is a type of code that helps Google understand your content better. This allows Google to pull more information from your website to display on the search engine results pages (SERPs). This means your website is taking up more room on the SERPs and displaying more information that may encourage users to click on it. Anyone can add schema markup to their website using tools such as the one provided below.


Visual elements are great additions to your page to attract and engage your visitors. However, almost every website these days has visuals. So, you need to make yours stand out. A great way to do this is to add dynamic visuals, such as GIFs, animated images, and videos. These are excellent for keeping your visitors interested and to convey more information!

Utilize Tools

Not everyone is an expert at website design or coding – and that’s okay! You can still achieve excellent SEO results by implementing tips like these and taking advantage of the many tools out there! Here are just a few to get you started!

These tips are great ways to help you master SEO, but they do take time and focus to implement. For the best marketing and SEO results without taking time away from running your business, contact unLOCKEd today!

Author: Sarah Murphy


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