There’s a reason why people specify “marketing agency Waterloo” or “marketing agency near me” when they are searching for marketing services. While local marketing isn’t essential for every company, it can be extremely beneficial if you are a small business or have a brick-and-mortar location. Providing marketing services for businesses in the Waterloo Region allows us to give the best services possible and deliver the best results. This blog will dive into those benefits and how they can help you!
Meeting Face-to-Face
The ability to meet clients face-to-face is great for a few reasons. First, it can help us better understand the company and the services they require. Meeting in person can result in a better connection with the client and provide a more personal feeling. Meeting and talking with employees to get feedback during and after the project can also be useful.
Second, it can help us get a better feel for the space. If the client requires services such as signage, interior branding, space planning, wayfinding, or other location-specific details, being able to walk through the space or take measurements can make the process go much more smoothly.
Finally, when we are providing social media or website design services, it is helpful to be able to take pictures and videos of the location or a project to create posts or other content. While a client could provide these photos, they shouldn’t have to worry about this step or the quality of the photography – that’s what we’re here for.
Ensuring You Don’t Need to Worry
This brings us to our next benefit – alleviating clients’ worries. The client shouldn’t have to worry about picking things up at a supplier or something arriving wrong or damaged. Being a local marketing agency means that we can visit suppliers and ensure colours and materials are accurate before a client needs to deal with them. Clients can rely on one contact to get the whole job done.
Knowing the Region
Next, there is the benefit of simply knowing the region. Local familiarity allows us to provide more accurate and valuable marketing advice and services. We understand the trends and behaviours of the consumers and the competitors of a business, including what is and isn’t working for them. This knowledge ensures your marketing provider is personal and understands your company’s needs.
Local SEO
Finally, understanding local SEO is a huge benefit to our clients. Local SEO is about ensuring that your company appears when someone searches for your services or products “near me.” A local marketing agency understands the competition in the area and how to beat them. From optimizing your Google Business Profile to understanding important keywords to creating content to out-rank them on the results pages, local marketing can help you acquire and retain customers that really matter.
Our local marketing services ensure your company receives the best results possible. Contact unLOCKEd today – the one stop for all your marketing needs.
Author: Sarah Murphy
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