Between social media metrics, interior branding, search engine optimization (SEO), and every other marketing niche, it can be difficult to know what to prioritize on the marketing front. Fortunately, that’s what unLOCKEd is here for! With the marketing expertise and dedication to understand what your company needs and work with you to achieve it, we ensure you get the best in the specific field you need. To help with these decisions, this blog dives into the value of prioritizing your website design.
1. Makes a good impression on prospective customers
Your website is often your first impression on prospective customers, and first impressions can dictate a lot. Having a visually appealing and up-to-date website positively impacts your audience in the first few seconds that they judge your brand. A good web design helps you keep your leads on your page.
2. Creates a good user experience
An aesthetic and attractive appearance is one element of website design, but navigation is just as important. A website that is well laid out and easy to navigate creates an enjoyable user experience. If your website is difficult to understand or makes it hard to find information, a prospective customer may become frustrated or disinterested in your brand.
3. Aids your SEO strategy
Many web design elements and practices influence how you publish content on your website, which in turn may positively or negatively affect your website’s SEO. While website design is important once a customer finds your website, its effect on SEO determines whether customers ever make it there in the first place. Good marketing and website design need to be SEO-friendly.
4. Creates consistency
Your company’s website design should be consistent with your branding and, in turn, with the rest of your marketing. Creating a uniform (not identical) brand image gives customers something to associate with your company and makes your internet presence easier to find. If this brand image reflects your values and aesthetics, consistency will make this clear and credible to your audience.
5. Builds your brand personality
Similar to creating consistency, website design builds your brand personality. Your website is the first thing customers see when they come across your company and is likely what they will think of when they encounter your company in the future. This means it is essential that your website design reflects and aligns with the image you want to put forward.
6. Helps set you apart from competitors
Finally, website design can help set you apart from your competitors. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. If your website stands out from other companies in your industry, this may be a simple way to get a leg up on the competition.
Here at unLOCKEd, we understand how important website design is, and we know how to create the best image for your brand. Having a good website that’s easy to find is essential to success, so let us help your company reach its full potential.
Author: Sarah Murphy