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InMedic
COMPLETE SIGNAGE & ENVIRONMENTAL BRANDING
Location: The Boardwalk, Waterloo
Project: Exterior illuminated channel letters, interior signage, window and door graphics, privacy frosting and permitting
Project Overview
When InMedic Pain Management prepared to open its location at The Boardwalk, the signage requirements extended well beyond identifying the business from the exterior. unLOCKEd helped develop and coordinate a complete signage package that carried the InMedic identity from the building exterior through the entrances and into the clinic itself.
The Challenge
The exterior sign needed to provide strong, professional identification from a distance while translating InMedic’s existing visual identity into a large architectural application. Inside and around the entrance, signage and graphics needed to identify the clinic, maintain brand consistency and provide privacy where required. The exterior signage also required permitting and property approval before installation could proceed.
What unLOCKEd Managed
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Illuminated exterior channel-letter signage and leaf icon
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Exterior sign design and layout refinement
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Typography and legibility considerations
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Municipal sign permit preparation and coordination
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Property/landlord approval documentation
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Window and glass-door graphics
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Clinic entrance identification
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Interior signage and branded graphics
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Privacy frosting
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Flag-mount signage
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Emergency-exit identification
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Production-ready artwork, proofing and revisions
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Production and installation coordination
The Details Behind the Finished Sign
The permit package required technical information about the proposed sign, including dimensions, placement and estimated weight. The complete exterior sign set was estimated at approximately 95 pounds, including the individual channel letters and leaf icon. Individual applications throughout the location were also refined to suit specific doors, windows and privacy requirements.
The Result
The finished project gives InMedic a consistent physical presence from the moment someone approaches the building through to their arrival inside the clinic. Rather than treating the exterior sign, window graphics, frosting and interior identification as unrelated pieces, the signage works together as part of the overall brand experience.
The unLOCKEd Approach
Signage is rarely just a sign. A successful project can involve brand interpretation, design, materials, visibility, architectural considerations, permits, property approvals, production, installation and dozens of small decisions along the way. unLOCKEd brings those pieces together and manages the process from concept through installation.
